Digital Marketing

Digital marketing is the use of online channels to promote products, services, or brands. It includes various strategies like SEO, social media marketing, paid ads, and content marketing to reach and engage target audiences effectively.

Search Engine Optimization (SEO)

  • Optimizing websites to rank higher on Google
  • Keyword research, on-page & off-page SEO
  • Technical SEO (site speed, mobile-friendliness)

Social Media Marketing (SMM)

  • Promoting brands on Facebook, Instagram, LinkedIn, Twitter, etc.

  • Running paid ad campaigns (Facebook Ads, LinkedIn Ads)

  • Engaging with the audience through content & interaction

Pay-Per-Click Advertising (PPC)

  • Running paid ads on Google, Bing, and social media
  • Google Ads, Facebook Ads, YouTube Ads, etc.
  • Retargeting & conversion tracking for better ROI

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